We are Pikul

THE content marketing AGEncy in London

/ Direct Line

Direct Line is a nationally recognised and respected brand, leading the UK’s direct car insurance industry.

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Established in 1985, Direct Line came to Pikul.Agency to rethink and innovate their internal marketing methods. 

We were engaged to create a series of videos explaining DL’s products and services in an engaging, educational way.


We created content that blended footage of real people with engaging animations. We listened, we understood, and we executed perfectly.

We went above and beyond the brief, working closely with Direct Line’s  creative and compliance departments to make sure our ideas were on-brand and above board.


Our blended approach of real people with engaging animations simplified a complex message while keeping the content relatable and impact-oriented.

The reception on social media was so good that Direct Line extended the campaign and doubled our engagement.

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Our team of marketers are ready to work on your next marketing campaign by providing you with the best solutions tailored specifically towards your needs. Ready to chat?
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